The stage was set. 67.000 fans were seated at the Estadio
Nacional in Brasilia. Millions sat huddled around the tv-screen across
the globe. On the pitch was a young and ambitious Brazilian named Neymar
Jr. wearing a brand new pair of football boots. They were called the
Hypervenom and after just three minutes, the thing everyone was hoping
for happened…
Neymar
hammered the ball past a helpless Japanese goalkeeper. It was the
opening match of the Confederations Cup and while 200 million Brazilians
erupted with jubilation, so did the folk at Nike HQ. Neymar had not
just scored a goal. He had done so in front of the entire world, wearing
Nike’s latest innovation. A new silo for the deadly striker. And this
was just the beginning of an impressive success story.
The Nike Hypervenom has now been around for two years and in the two years Nike
haven’t touched the construction at all. This just stands testament to
the boots absolute quality and how incredibly well constructed it is.
When
the Hypervenom emerged Nike really emphasised how this boot was made
with four parameters in mind: Fit, Touch, Traction and style. This
kick-started an entirely new breed of football boot, with an upper of
NikeSkin, which gives a close, but still flexible fit. To add to that it
had a newly constructed sole, with a “split-toe” function, which
isolated the energy you generate in your first metatarsal and gave you
increased agility and far more free movability.
Nike
launched the Hypervenom as “A new breed of attack” and with offensive
talent like Rooney, Lewandowski and Neymar all displaying mesmerising
football in the Hypevenom this is definitely something the boot has
delivered. The latter of the vivacious strikers mentioned has also been
allowed to put his personal touch on the silo, with two signature boots.
The first saw the light of day at the World Cup, named the Sonho
Dourado, while the second, Liquid Diamond, landed in the beginning of
2015.
The
Nike Hypervenom was an impressive feat of innovation when it was
launched in 2013 and it is crazy to think how in 2015 it feels far from
outdated. With the latest Hypervenom Transform Nike have taken the
fourth Hypervenom element, style, to new unknown heights and we can’t
wait to see what Nike have in store for us with future Hypervenom boots.
The
Hypervenom has brought with it a sea of different designs. We have
picked some of the most popular and most memorable through the last two
years. Which of the many designs has been the coolest in your eyes?
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